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Arriving in the Napa Valley, he applied for a job as a part time tour guide at Joseph Phelps where he met Bruce Neyers, the Vice President of Phelps. Jordan quickly advanced within the company, and became the head of regional and national marketing, eventually hired to do cellar work and winemaking.
He then moved to Europe to work for Jon Luc Columbo in France's rhone Valley where he honed his Syrah-Grenache skills. After returning stateside, he renewed his association with Neyers, taking the winemaking job at Neyers in 1994 and then at Turley in 1996. He founded Failla with his wife in 1998.
Ehren spent several years looking for unique, cool-climate Pinot Noir sources. Ehren loves to experiment with his favorite varietals, coaxing out their various incarnations from different climates (cool, cooler and coolest), soil types and rootstock.